Channel Nine: One step forward, Two steps back

TVGuide.Com, courtesy Andrew Eccles/The CW

TVGuide.Com, courtesy Andrew Eccles/The CW

 

Hey upper-east siders, Gossip Girl here, your one and only source into the scandalous lives of Manhattan’s elite world of television in Australia.

So, this was going to be a post about how happy I was that channel Nine in Australia had started to air Gossip Girl, albeit at 10:30pm on a Wednesday during summer non-ratings period, but instead, it’s just going to be an angry rant. Channel Nine originally bought the rights to Gossip Girl back in mid-2007, but on-sold them to FOXTEL’s Fox8 because it didn’t feel the show fit its demographic. Clearly channel Nine is committed to its whole crime procedural/reality vibe, because I honestly couldn’t tell you anything else that they screen. Listen up Nine, you’re not ‘the one’ anymore, it isn’t working, move on. You need to take a chance on some original programming that doesn’t involve a blue light and evidence bags. Gossip Girl was your chance to begin to attract a younger audience. OK, let’s not kid ourselves, this show isn’t going to win any Emmys, but it’s deliciously fun, and bitingly funny, and never fails to entertain. However, it was probably never going to work out, because you wouldn’t have invested anything in promoting it (anyone remember Nine airing three episodes of The O.C before giving up on it? Probably not, because it was barely promoted; Channel Ten bought the rights from Nine, promoted the hell out of it and it became a ratings staple for the underdog.) 

Anyway, I will try and get back to the original point of this article, before I digress again at the end. Gossip Girl has been airing on pay-TV network FOXTEL, with the second season premier set to air tonight. But of course, not everyone can afford, or even wants FOXTEL. Channel Nine, after the show’s now proven success, has picked up the second-run rights (or perhaps these were part of the original sale agreement) to air the first season. Although all the cool kids have already seen it, this is a step forward for free-to-air television and the Australian television industry. Pay-TV has not been the success story here in Australia that it is the U.S. People are not willing to part with their hard earned money for a boatload of garden design and cooking shows speckled with biographies of washed up stars. However, increasingly, FOXTEL is gaining the rights to more and more first run original programming from the U.S, and is producing more quality Australian shows such as Love My Way. This is making it harder for the average Australian to get access to these original and quality shows. The fact that Nine has finally decided to screen Gossip Girl, despite its ridiculous time-slot, means that more people can have access to this exceedingly addictive show. It is a trend that has been occurring increasingly, most notably with Channel Ten’s brilliant pick up of Showtime’s Dexter, which brought quality, original programming to Ten’s Sunday night line-up. Season 2 of Dexter will screen on Channel Ten early 2009, while Showtime will be screening season 3 on its Showcase channel at the same time. I hope Ten continues to acquire such quality programming – even if it is second-run, still, the majority of the country has not seen it – and I can only hope that Nine and Seven follow suit.

Now, on to the continuation of my rant. In my post about Pushing Daisies a few weeks ago, I mentioned that channel Nine would most likely air the brilliant but cancelled series over summer beginning in December, well, while doing some research for this post, I have discovered that this is no longer the case. Channel Nine has sold the rights to its swag of Warner Bros. shows which includes Pushing Daisies, as well as the successful and delightfully funny NBC spy comedy Chuck (incidentally also from Josh Schwartz, the creator of Gossip Girl and The O.C), and the action thrill ride and highly-acclaimed Terminator: The Sarah Connor Chronicles. FOXTEL really is becoming a force in the quality TV stakes, and if Nine keeps selling its original content to them, it’s only going to get harder for people to access quality television programs in this country. In this regard, Nine really has taken one step forward, and two steps back in terms of providing Australian’s access to great, entertaining, and well written television programming. I really hope they see the error of their ways, stat, and stop bulking up their schedule with more crime and legal shows. 

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